Spend → traffic → funnel → signups, by channel, source, country, device · Data pulled live from Google Ads, Vercel, PostHog, Reddit Ads, X Ads, GA4 · Aug 7, 2026
Dates:Source:
–
total ad spend in selected dates, all platforms
–
site visitors in range/source (Vercel)
–
external people in the app, selected dates (PostHog)
–
external jobs submitted, selected dates
1 · Where the money goes
Left: spend split by platform for the selected dates. Right: selected dates vs the prior period of equal length, raw and percent. Reddit and X daily series begin Aug 1.
2 · Inputs: what goes in the top
Google Ads spend per day split search vs Demand Gen (bars, left axis) and blog posts published per day (line, right axis). Reddit runs ~$110-140/day and X ~$40-50/day; their daily series appear in §1 and the funnel. Responds to the date controls.
3 · The funnel — ads to first job, end to end
Starts where money is spent. Impressions and clicks are platform-reported; site visits are Vercel by UTM source; app stages are PostHog, external people only (8 team/test accounts removed). Fully driven by the global date controls, with the prior period of equal length compared on every stage, raw and percent. Google ad data is exact per day; Reddit/X daily series begin Aug 1. Counts under 10 are directional.
Dates follow the global controls above · Channel:
4 · The same funnel as a flow (Sankey)
Band width = people, Aug 5-7. A Sankey shows where volume actually goes at each handoff, including the losses a pyramid hides.
Two of every three paid clicks never register as a measured site visit: in-app browsers, pre-load bounces, and blocked scripts. Of measured visits, fewer than half a percent reach the app, and none created an account in this window. The widest bands end in "left the site," and that is the precise problem the Aug 5-7 fixes attack.
5 · Inside the app
PostHog app events split external vs internal (team). App analytics history runs from June 4; the signup event ships with the new onboarding released Aug 6. This is where the funnel hands off to product.
Event
External
Internal (team)
Read
Reached the app
4 people
22 people
4 real prospects crossed over in 3 days
Created an account
0
8
the acquisition funnel ends here today
Onboarding: connect-org screen shown
6 views (1 person)
19 views (8 people)
one external user hit the connect screen 6 times
Onboarding: sample repo opened
2 (1 person)
13 (8 people)
sample-repo path is being exercised in testing
GitHub org connected
1
3
the external connect is an existing customer
Jobs submitted / completed
2 / 2 (1 person)
0
an existing customer ran two jobs to completion
Plan changed
1
0
one external plan change in the window
Payment failed
1
0
a paying external user hit a payment failure; follow up
Rage clicks
2
5
5 team rage clicks during onboarding testing is a UX signal in itself
6 · Targets and kill rules
The bar this funnel is judged against, set Aug 7. Benchmark sources: GrowthSpree 2026 ($60M+ managed B2B SaaS spend), PipeRocket 2026 (dev-tools cut), Affect Group 2026 (Demand Gen), AdBacklog 2026 (Reddit), WordStream 2026, WebFX (X).
Same GTM5-66 ship adds identify; filter switches from city-cluster to email domain
bundled with the row above
X CTR 0.17-0.21%
1-3% benchmark, 0.5% kill floor
Broad targeting, weak creative resonance; 226K impressions for 381 clicks in 3 days
Tagline reframe test running at $50/day; hard verdict with Reddit text
VERDICT Aug 12 · below floor = cut
Reddit clicks land on the homepage without conversion tags
structural
Reddit API partner tier blocks destination edits programmatically
Manual edit in Reddit Ads Manager: destination → /code-review, desktop-only, budget to ~$150/day
PENDING · 2-minute manual change
Reddit pixel claims 111 conversions in 3 days, reality 0
$50-150 per qualified B2B signup benchmark
Pixel counts view-through and page events, not accounts
Standing rule shipped to §6: platform pixels never steer budget; PostHog-verified only
RULE IN EFFECT Aug 7
hyrax.dev/signup returns 404
structural
No redirect on the marketing site; buttons link to app.hyrax.dev/signup directly
One-line redirect via v0 prompt
PENDING · found Aug 7
GA4 dead since Jul 28
structural
Site redeploy shipped without the tag
PostHog becomes the single behavioral source of truth once site snippet ships; GA4 stays for Google Ads conversion import only
decision folded into GTM5-66
External payment failure (1 user)
operational
Single event in PostHog Aug 5-7
Identify the account and follow up directly
NEW · surfaced by this report
2 DG ads "approved (limited)" on YouTube
policy
YouTube content requirements flag on 2 of 5 videos
Aug 7 URL change re-triggered full review of all 5 ads
re-review in progress
8 · Visits by campaign (interactive)
Vercel unique visitors by utm_campaign within the selected dates, with the prior period of equal length. This is the campaign drill-down inside each channel; ad-platform cost per campaign is in the verdicts table with stated windows (§9).
9 · Campaign verdicts by channel
Every campaign that spent money in the last 21 days, with its result and its status decision. Windows stated per row.
Channel
Campaign
Spend / result (window)
Verdict
Google Search
CodeReview_NonBrand
$73/day recent · 25 start-free clicks at $7.81 (Jul 30–Aug 6) · tracked signup Aug 6 · CPC $8.15 vs $8.50-14 dev-tools benchmark
WINNER — budget raised to $150/day Aug 7
Google Search
DevSecOps_NonBrand
$75-118/day · tracked signup Aug 7
WINNER — $120/day + tCPA $35 set Aug 7
Google Search
Brand-Defense
$10-24/day · protects the brand query
KEEP — $10/day
Google Search
CodeSecurity_NonBrand
$34/day avg · 0 signups (Aug 1–7)
PAUSED Aug 7 — winners-only consolidation
Google Search
CompetitorSwitchers_NonBrand
$46/day avg · 0 signups (Aug 1–7)
PAUSED Aug 7
Google Search
SonarQubeSwitchers_NonBrand
$50/day avg · 0 signups (Aug 1–7)
PAUSED Aug 7
Google DG
Developer Review Aug2026 (old)
$388 on Aug 5 alone, 1,177 clicks — 2-3 AM international mobile YouTube
PAUSED Aug 5 — replaced, never re-enable
Google DG
Developer Review US (new)
735 clicks / $118 today at $0.16 vs $0.40-1.20 optimal benchmark · CTR 3.3% vs 1.5-2.5% optimal · US, daytime, lands on /code-review
SCALED — $200/day, Max Clicks; mobile on for YouTube reach per Aug 7 policy
Reddit
TextOnly_Traffic
$647 / 2,732 clicks at $0.24 vs $0.60-2.50 benchmark · CTR 3.4% vs 0.2-0.5% benchmark (21 days)
WINNER on clicks — verdict on signups Aug 12
Reddit
Q3_Connect (video)
$1,739 / 21 days · 289 pixel conversions at $6.02, unverified
Vercel unique visitors per day for the selected source; the selected date range is shaded. Aug 7 is partial.
July's 500-800/day baseline was paid social: mobile, short sessions, high bounce. The Aug 1 reset cut it on purpose and traffic fell to ~120/day. The Aug 5 spike (1,235) was the old Demand Gen campaign spending overnight on international mobile YouTube; it was found that morning and a new US-only campaign replaced it the same day. Aug 6 onward is the clean baseline: desktop, US, business hours, tagged landing pages.
11 · Traffic by source
Vercel unique visitors by UTM source within the selected dates.
12 · Traffic by country
Vercel unique visitors by country within the selected dates. Product scope is US-only at launch; all Google campaigns are now US-only.
13 · Traffic by device
Vercel unique visitors by device within the selected dates.
All 8 raw signups came from desktop; zero from mobile. GA4's last full baseline (Jul 8-27, tag died Jul 28) measured mobile paid sessions at 30-52 seconds with 80%+ bounce, versus 75-459 seconds on desktop. Search campaigns are desktop-weighted (-50% mobile, tablets off) as of Aug 7; Demand Gen keeps mobile for YouTube reach. This split shifts toward desktop from today.
14 · What changed, in order
Date
Change
Effect
Jul 27
LinkedIn campaigns cut ($1,599 for 2 real leads)
Paid social spend to zero
Aug 1
GTM reset: Meta cut, budget concentrated on Google/Reddit/X
Traffic -85%, junk removed
Aug 4
4 Demand Gen YouTube videos live
New reach channel
Aug 5
New US-only campaign launched, 7 AM-11 PM ET schedule; app analytics confirmed live (history since Jun 4)
Overnight junk eliminated
Aug 6
Maximize Clicks bidding; $600/day all-channel cap
DG cost per click $0.91 → $0.16
Aug 7
Device policy set (search desktop-first, tablets off); ads land on tagged /code-review; homepage CTA routed to signup (was signin); 3 losing search campaigns paused; winners' budgets raised
Every Google dollar on US, business hours, converting pages, device-weighted to desktop